Background
City Book Leaders
City Book Leaders is a unique initiative for keeping people's love for books alive. In this present day techno-savvy world, the platform encourages discussions around books and how they can impact our lives.
It invites thought leaders and society shapers to review a book that changed their lives. The platform strives to keep the discussions around books and their association with human life going. We are what we are owing to the books we read. Our thought processes and believes are deeply influenced by what we read. The City Book Leaders, through the stories of these leaders and readers, strive to stir discussions around books and how they impact us.
The Story
Keeping the magic of words alive
The task at hand required us to build a strong and engaging brand identity for the platform. City Book Leaders believes in the magic of words and promote discussions. We were required to create a unique brand identity that suited what the brand stands for, ‘Power of good books'. We also needed to spread the word about the platform to encourage people to connect with the platform.
We associated with the brand for an end-to-end branding. Our research suggested that we needed to create a strong online identity of the brand. Compelling and connecting content was required to draw people in.
Creating the brand identity
A logo is usually the first step towards creating a brand identity. Easy to recall and intriguing logos help draw the audience. We made sure the brand's logo conveyed its essence and is unique to the brand.
Branding
